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Our Athletes

Reserve Wheels are for racing, intended for those who think a little differently, who know that the fastest way through a corner isn’t always the most obvious, and who embrace pragmatic, simple solutions to not-so-simple problems. Our wheels are raced at every level, from World Cups to Wednesday Night Worlds. We work closely with athletes who put our wheels to the test, week in and week out, who ride hard and ride lots, who zip-tie number boards to their handlebars and who carefully pin numbers to their jerseys. Our wheels have to excel under those who are toughest on them.

Finding the Limit

We partner with and support athletes who push our product to its very limit, and their feedback is a critical part of our product development process. Whether it's developing a 24" trials wheel for Danny MacAskill and his compatriates on the Drop N Roll Tour, or constantly making tweaks to the Santa Cruz Syndicate's 29" DH wheel, we've found that solving problems for elite athletes usually results in designs that are good for riders at every level.

Mountain

Danny MacAskill Rider Profile
Danny MacAskill Rider Profile

Danny MacAskill

Dunvegan, Scotland

Few have the ability to interpret their surroundings like Danny MacAskill, translating many a mundane urban zone into bicycle playgrounds.

Josh Bryceland Rider Profile
Josh Bryceland Rider Profile

Josh Bryceland

Poynton, England

Josh always wanted to race motocross, instead he ‘settled’ for World Cup DH podiums and ripping around the woods making engine noises with the boys.

Kelli Emmett Rider Profile
Kelli Emmett Rider Profile

Kelli Emmett

Colorado Springs, Colorado, USA

Kelli spent years focused on racing and traveling around the world, competing at the highest level in the Enduro World Series with the Juliana/SRAM team.

Greg Minnaar Rider Profile
Greg Minnaar Rider Profile

Greg Minnaar

Pietermaritzburg, South Africa

Regarded as the greatest downhill racer of all time, South African Greg Minnaar has spent over two decades at the top of the sport. 

Anka Martin Rider Profile
Anka Martin Rider Profile

Anka Martin

Nelson, New Zealand

A long time Juliana racer and now ambassador, Anka enjoys spreading her passion and love of bicycles around the world and is the owner/operator of Soul Trails.

Steve Peat Rider Profile
Steve Peat Rider Profile

Steve Peat

Sheffield, England

Former world champion and MTB Hall of Famer, Head Coach of the Syndicate.

Nina Hoffman
Nina Hoffman

Nina Hoffman

Thuringia, Germany

Nina took the DH World Cup series by storm in 2019 with two top 3 race finishes in Leogang and the iconic Fort William in her first full season.

Luca Shaw
Luca Shaw

Luca Shaw

Hendersonville, North Carolina, USA

Arguably one of the most exciting young talents on the World Cup scene, American Luca Shaw is poised to upset the apple cart in a big way.

Whitespace
Whitespace

Gravel

Josh Tostado Rider Profile
Josh Tostado Rider Profile

Josh Tostado

Breckenridge, Colorado, USA

A former US 24 Hour National Champion has stood on countless podiums including the Breckenridge 100, 24 Hours of Moab and the 24 Hour Solo World Championships.

MASH Team

San Francisco, California, USA

Known for impossibly stylish track bike riding, the MASH crew defined cycling for a generation. Watch while they do it again.

Mark Scott

Edinburgh, Scotland

Between 2013 and 2019 only two riders completed every stage of every race in the Enduro World Series. Mark Scott, the downhiller turned EWS hard-man, was one of those riders.

Road & Triathlon

Watch this Space

Let's face it, 2020 has been an unusual kind of year. We'd hoped to be out on course racing our new 700c range all summer long. But just like everyone else, we'll have to be patient. We're using the extra training time as an opportunity to to keep building up our race program in road and triathlon before revealing to the public. So stay tuned here to get updates as they happen.